Tag Archives: advertising

Marketing to lesbians

Subaru figured it out awhile ago. Lesbians have money to spend and no one’s advertising to them specifically. When I watched an old episode of L-Word recently Dana (our favorite tennis star next to Martina) mentioned them. I’m sure they paid for a mention in the hottest lesbian soap opera.
Check out this article I found on lesbians and their spending habits. Seems we have a sizable chunk of the almost $800 BILLION DOLLARS that the GLBT Community has to spend…
P.S. Get a hint advertisers: If you think you’re reaching us by putting a couple of gay guys in your ad think again…We want strong women…Lesbians…lesbian couples…lesbians with kids…in your ads.
http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003667737&imw=Y

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Filed under Common Cents, lesbian business connection